Content Strategy Execution Guide for Health Writers

In the face of extensive information available online, professional health writers can succeed at content development and creation. To do this, an audience-targeted, content strategy is indispensable.

Without a strategy in place, content generation is bound to bring no benefits to you, the health writer.

For a quick start, assess and improve the effectiveness of your content development strategy with answers to the questions below.

1. Who do I serve or want to help?

Get clear on your Your Ideal Audience. Who will your services appeal to or who do you work best with?

2. Where are the people I serve or want to serve?

Find out where your potential audience is concentrated and meet them where they are.

3. What are the potential needs of my clients?

What do they need help with or what are their pain points. Wear the shoes to know where it pinches, step into the 'shoes'. of your potential clients.

Relevant information may be found on niche-specific platforms, where potential clients may be concentrated. Also, a quick mail, chat or a call could get you the answers you need.

4. How best can I fill the needs of my potential clients?

Think about what can you do to meet the needs of your clients, and take action. You may need a course(s), self-help books, or some coaching related to the niche to know how and what to do.

A quick mail, chat or call could work here.

5. How do I get my potential clients to know I can fill that need?

Promote your services on the channels where your ideal audience is concentrated. Develop content to educate your audience on how your services meet their needs.

Ensure the right balance between being too salesy and a natural lead-in to your services. Potential channels include Social Media, Posts, Forums, Websites, Articles, Facebook and Linkedin Groups. 

6. How can I get my potential clients to come back for my services?

If your clients have a great experience with you, expect a natural return path to your 'door'. If not acknowledge where you went wrong, and offer to correct the mistake. Also, apologize where necessary and offer a discount(s) for repeat services.

7. How can I repeat the process (systematize)?

Your systems may be working for you. For others, some tweaks may be needed. Look through your project management system and relations with your clients. What worked and what did not work? Make adjustments and streamline your process, where necessary.

8. How can I derive monetary benefits from my content? 

Create offers that lead naturally from your content to a potential client's need for your services. For example, you may have questions related to content development and monetization. Ehealthwrites offers complete packages that helps you with repeatable systems for content development (from start to finish). 

This includes brainstorming for content that leads naturally into your offers, offer packaging for client appeal, and scripts to help you promote your offers. Do-It-Yourself and Done-For-You options for content development, promotion and monetization are available with our packages.

You can get them here.

Now the above is an example of lead-in offers that can be monetized from content to sales. Click here to reach out to us or let us know how we can help.

PS: Below is a tabular worksheet you can download for personal use. Click here to download.